Are You a Professional Service-Based Business Owner Who Wants a Steady Stream of Referrals?
Discover proven strategies to get more referrals consistently from your existing connections.
Bill Utnage
Referral Coach, Entrepreneur, & Author
Discover Your Referability Rating!
Curious how referable your business really is? Take this quick quiz to find out your personalized Referability Score — plus get actionable tips to boost your referral success.
How I Help You Transform Client Relationships into Referral Opportunities
The 3 Foundational Pillars of a Successful Referral-Based Business
Database Maximization
The first step to increasing referrals is ensuring your database is organized and efficient. You’ll learn how to sort and qualify your contacts based on the value they bring to your business. By categorizing each person effectively, you’ll know who is most likely to refer others. This ensures you’re building relationships with the right people and maximizing your referral potential.
Client Engagement
Staying top-of-mind with your clients is key to generating ongoing referrals. With my 36 Connect system, you'll establish a consistent, meaningful engagement plan to ensure you're always in front of your database. Whether through calls, emails, or personal touchpoints, this system keeps your business at the forefront, strengthening relationships and encouraging more referrals over time.
Relationship Building
Building strong, lasting relationships with your clients means more than just staying in touch. You’ll learn how to provide real value and build goodwill within your network. By consistently offering helpful insights and personalized support, you create trust and loyalty. I’ll teach you the best practices for asking for referrals—timing your requests perfectly to maximize results and ensure your clients feel confident referring their friends and family.
Hi, I’m Bill Utnage
I’ve helped service-based business owners like you transform their businesses through the power of referrals. With over 30 years of experience owning and operating local service businesses, I understand firsthand the challenges involved in growing your client base and sustaining long-term success.
Outside of business, I’m a proud U.S. Air Force veteran, husband to my wife Joni for over 32 years, as well as a father and grandfather. My commitment to service—both in the military and in business—fuels my passion for helping others succeed.
My approach to business is all about relationships. I’ll teach you how to organize and optimize your database, stay engaged with your clients, and master the art of asking for referrals at the right time. With my proven systems and personalized coaching, I’m here to help you grow your business by turning your current and past clients into your greatest advocates.
Ready to take your business to the next level? Let’s get started on building your referral-based business together!
Kind Words From Some of My Clients
“The best result of working with Bill has been the work-life balance I’ve gained. Clear goals, a sounding board to evaluate the systems I created, and weekly meetings for accountability have helped me reduce work and stress during evenings and weekends, allowing me to be more present with my family.”
Chris Greenwold
Country Financial
“I’ve been coaching with Bill for a year, and during that time, he has always shown compassion and dedication to me and my company. Bill guided me in creating a roadmap to be more successful and efficient. His coaching methods have made a significant impact on my business and an even more profound difference in my personal life.”
Jeremy Janes
Copper Creek Contractors